Alejandro Reynal, CEO

Alejandro Reynal boasts a long-standing international professional career in business services, telecommunications, and consumer goods sectors, having worked in the United States, Europe, and Latin America.

Mr. Reynal has a proven track record and thrives on transforming business organizations, leading change to impact performance and culture by defining and aligning a company’s strategy and delivering results through disciplined execution.

Previously he was CEO of Atento, a global customer relationship management and business process outsourcing services company operating in 13 countries and employing over 150,000. When he was appointed Atento´s Chief Executive Officer (CEO) in October 2011, the company was part of Telefonica. Alejandro remained as CEO following the company’s acquisition by Bain Capital in 2012 and its initial public listing (IPO) in the New York Stock Exchange in 2014.

During his tenure as CEO, Atento completed a successful transformation from being a call center subsidiary of Telefonica to become a leading provider of customer experience solutions. His successes at Atento were cap stoned with the company being recognized as one of the “25 World’s Best Multinational Workplaces” by Great Place to Work® in five different years.

Prior to his CEO role at Atento, Mr. Reynal held the positions of Corporate Strategy Director at Telefonica and a series of other corporate and business senior leadership positions in Atento. Additionally, he held management positions in the The Coca-Cola Company the Gap, Inc.

Alejandro Reynal holds a bachelor’s and master’s degree in Mechanical Engineering from the Georgia Institute of Technology, Atlanta, GA and an MBA from the Harvard Business School, Boston, MA.

Recent Articles

Brand conversion

FEB 22, 2022 | Alejandro Reynal

Boosting Growth & Market Share With A Refreshed Brand Architecture

Implementing our new and refreshed brand architecture is a strategic approach to simplifying our organizational structure, delivering a greater understanding of the company’s portfolio of brands to the benefit of consumers, travel advisor partners, and investors and developers – ultimately strengthening it for future growth.

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JUL 24, 2021 | Alejandro Reynal

The Value of Effective Corporate Culture

Apple Leisure Group (ALG) has a rich history over the last 50 years, bringing together strong travel brands and businesses to become the leading North American leisure travel and resort brand management group.

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MAR 25, 2021 | Alejandro Reynal

Why leisure travel will recover before other segments?

According to TripAdvisor’s most recent survey, 50% of Americans are planning a trip during spring. The vaccine rollout makes them more comfortable travelling outside the USA, choosing destinations and brands that enjoy a good reputation and have worked diligently to strengthen safety and hygiene protocols, which have regularly communicated to their audience

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Leisure Travel Industry Recovery

OCT 01, 2020 | Alejandro Reynal

Leading the Recovery of the Caribbean Travel Industry

What a difference a year can make! Many across the Caribbean business landscape rightfully describe 2020 as an unprecedented challenge, though as true as this may be, I believe the spirit of the moment is opportunity.

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